We’re a team of educators, designers, researchers, and all-around UX enthusiasts who specialize in data-rich digital products that solve complex business problems
James Gartrell
Co-founder & Product Designer
James is in heaven whenever he’s designing interfaces, interviewing users, or leading whiteboard discussions.
Based in
North Carolina
Erik Johnson
Co-founder & Product Designer
Erik leads workshops, defines requirements, creates prototypes, and designs products that delight.
Based in
North Carolina
Candida Hall
Sr. Researcher & Product Designer
Candida loves a good story and getting to the root of why people do what they do. She's happiest when she’s picking someone else’s brain and solving problems.
Based in
North Carolina
Ping Wu
Product Designer
Ping studied at Pratt Institute where she developed expertise in research methods and design tools. She is dedicated to providing implementable design solutions.
Based in
New Jersey
We love designing as a team - it's in our culture. We value creativity, balance and a little bit of fun.
