We’re a team of educators, designers, researchers, and all-around UX enthusiasts who specialize in data-rich digital products that solve complex business problems
James Gartrell
Co-founder & Principal Product Designer
James is in heaven whenever he’s designing interfaces, interviewing users, or leading whiteboard discussions.
Based in
North Carolina
Erik Johnson
Co-founder
Erik leads workshops, defines requirements, creates prototypes, and designs products that delight.
Based in
North Carolina
Rachel Daniel
Principal Product Designer
Rachel is a seasoned UX leader who specializes in bringing clarity to complexity.
Based in
North Carolina
Nick Mason
Principal Product Designer
Equal parts strategist and maker, Nick animates team conversations at the whiteboard and turns them into sleek, shipped software.
Based in
North Carolina
We love designing as a team - it's in our culture. We value creativity, balance and a little bit of fun.
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